Smart Sales People Don't Advertise : 10 Ways to Outsmart Your Competition with Guerilla Marketing

Dick Canada; Ebrary, Inc

There's nothing easier, more natural -- or more dangerous -- than to latch on to wrong information. Salespeople do it all the time, as they mistakenly build their sales philosophies on foundations of half-truths and falsehoods, such as "you must be aggressive to succeed in sales" or "lower your price to close the sale."The 24 Sales Traps and How to Avoid Them debunks sales truisms like these. Based on field-tested and scientifically validated research, the book replaces conventional wisdom with hard facts and an updated approach. For example:-- "If you generate sales activity, you'll be successful." Sales managers preach this as gospel, but the research uncovered here shows that it only applies to small, transactional sales, not large, consultative sales.-- "The Internet has changed selling." Not so, readers learn. The Internet has shifted traditional direct marketing to the virtual channel, but not selling.-- "Handling objections helps you meet the prospect's needs." True, but: research shows that the fewer the objections, the more likely the sale will take place.The 24 Sales Traps and How to Avoid Them will appeal to both sales managers and reps searching for a fresh infusion of real-life advice on how to achieve better sales. Leer más…

Michael R. Phillips, Salli Rasberry

This book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. It details strategic methods for effective pricing, customer education, improving store appearance, "spreading the word" and utilizing the internet - both for marketing and direct sales. A must-have for any small business owner!" Leer más…

Victor O. Schwab

The "Secret Ingredient" that distinguishes good ads from mediocre ones is revealed by veteran copy-writer Victor O. Schwab in his captivating book, How To Write A Good Advertisement.Schwab reveals how the average small business owner can avoid costly advertising agencies by developing his own money-making ads. You don't need an ad agency to write ads that compel the reader to stop and take notice. Ads that jump off the page and capture attention. Ads that can make money - for you!" Leer más…

Andrew Griffiths

practical Tips On Advertising Products And Services Simply, Effectively, And Without A Big Budget Abound In This Conversational Business Book. Step-by-step Advice Is Offered On Creating An Advertisement, Buying Advertising Space, And Ensuring That Advertisements Are Effective. Advertising In Newspapers, Magazines, On The Radio, Television, The Internet, And On Billboards Are Covered. Easily Digested Tips That Take Only One Minute To Read Make Sure Advertisers Get The Most Bang For Their Buck. A Glossary Of Advertising Terms, A Guide To Smart Advertising Words And Phrases, And Black Forms And Checklists Round Out This Easy-to-use Volume. Leer más…

By Robert Bacal And William T. Brooks

The Right Phrase for Every Sales Situation A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time. The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases for: Lead Generation - Turn cold calls into profitable relationships - Expand your customer base - Write engaging letters and e-mails Sales Calls - Get access to decision makers - Present your product in compelling language - Resist objections and stalling tactics Customer Service - Develop a rapport with every client - Handle the most difficult of customers - Close every conversation on a positive note About the Authors: Robert Bacal is the bestselling author of Perfect Phrases for Performance Reviews. For over 15 years, he has owned his own consulting firm and has been active in providing help on performance management and customer service issues. His books have been translated into a number of languages, including Chinese, French and Spanish, and are in use around the world. Bill Brooks was CEO of The Brooks Group, one of the worlds premiere resources for sales and business leadership. Renowned as a corporate... Leer más…

Jackie Jarvis

This book is for the many people who run their own small to medium-sized business and who want to make it grow. The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: - Understand your market place, your competition and your customer - Create a clear and focused business proposition - Develop credible marketing messages that attract your target customer - Decide on the most effective marketing methods for your business - Attract new customers, and boost business with existing customers - Build your business profile so that it's always working for you - Sell yourself and your business with ease and confidence - Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen. Leer más…

Michael Gamble, Teri Gamble

Whatever the scenario, effective salespeople know how to immediately establish customer rapport, build trust and self-confidence, overcome resistance and objections -- and win sales. Completely updated with all new material, Sales Scripts That Sell puts the most powerful selling scripts at readers' fingertips, providing solutions for a wide range of sales situations. An all-in-one training manual for every level of experience, the book is arranged by selling activity, including: * prospecting * controlling the sale * countering objections * handling stalls * closing * getting referrals. Complete with new scripts for e-mail and voicemail, this go-anywhere, easy-reference guide ensures that the language salespeople use is positive, effective, and on target. The book contains motivational introductions, warm-up exercises, memory joggers, and even "stage directions," with instructions on use and delivery. Proven, practical, and all new, this is a must-have book for sales professionals everywhere. Leer más…

Robert W. Bly

THE LEAD GENERATION HANDBOOK How to Generate All the Sales Leads You'll Ever Need -- Quickly, Easily, and Inexpensively All businesses need sales. But you can't get sales without getting leads first. This is a comprehensive guide to multiple marketing techniques for generating sales leads in every imaginable way. Filled with samples, forms, worksheets, and other ready-to-use tools, the book covers direct mail (letters, postcards, entire packages, and more) * telemarketing * inquiry advertising * publicity and public relations * seminars and presentations * trade shows * the internet * CD-ROMs and more! Bob Bly explains how to design a lead-generation campaign, create an irresistible offer, monitor and measure results -- and how to turn those leads into sales! ROBERT W. BLY (Dumont, NJ) is a copy consultant and author specializing in business-to-business marketing. He has written lead-generating materials for IBM, AT&T, Grumman Corp., UniSys, and many other leading companies. Leer más…

Jeffrey H. Gitomer

Sales guru Jeffrey Gitomer's bestselling classic is now available in paperbackJeffrey Gitomer's Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program. Now completely revised, this book is available for the first time in paperback. The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the big deal. Gitomer gives sales professionals the right answers to the toughest questions:How to make sales in any economic environmentTwenty-five ways to get that most-elusive appointmentTop-down sellingHow to fill the sales pipeline with prospects ready to buyHow to use the right questions to make more sales in half the timeThis book is everything its title claims to be Leer más…

Chet Holmes

Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Too many managers jump at every new trend, but don't stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for: • Management: Teach your people how to work smarter, not harder • Marketing: Get more bang from your Web site, advertising, trade shows, and public relations • Sales: Perfect every sales interaction by working on sales, not just in sales The Ultimate Sales Machine will put you and your company on a path to success and help you stay there! Leer más…

David Garfinkel

IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series Leer más…

Jeffrey Gitomer; Randy Glasbergen

Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives. Soundview Executive Book Summaries Strategies and Answers From a Lifetime of Selling Jeffrey Gitomer, the sales guru and author of the bestselling The Sales Bible , has produced another gem of a book that addresses sales with a lively combination of humor and professionalism to help salespeople get their feet in many more doors. For those who are running into dead ends, stale leads, price objections, and unreturned phone calls, Gitomer has created The Little Red Book of Selling to show them how to get past the usual obstacles and sell their products and services with new zest and vigor. Filled with more than a dozen principles of sales greatness, as well as numerous lists and attack plans for dealing with difficult customers, The Little Red Book of Selling offers the answers to just about every sales question a salesperson could ask, and provides the firsthand experiences and positive enthusiasm to drive them home with vitality and optimism. Why Red? Gitomer explains that The Little Red Book of Selling has so much red ink in it and on it for a number of reasons. These include: Red is the color of passion. Passion is the fulcrum point of selling. No passion, no sales. Red is the color of love. If you don't love what you sell, go... Leer más…

Zig Ziglar, Ziglar

Want to be on top in your sales career? How do you succeed in the profession of selling―while also maintaining your sanity, avoiding ulcers and heart attacks, continuing in a good relationship with your spouse and children, meeting your financial obligations, and preparing for those "golden years,"―and still have a moment you can call your own? Zig Ziglar shows you how, sharing information, direction, inspiration, laughter, and tears that will help you make the necessary choices for a __balanced__ life―personal __and__ professional. Selling is a magnificently rewarding and exciting profession. It is, however, more than a career. It is a way of life―constantly changing and always demanding your best. In __Ziglar on Selling__, you'll discover the kind of person you __are__ is the most essential facet in building a successful professional sales career. You've got to __be__ before you can __do__. "I will see you at the top―in the world of selling."―Zig Ziglar Leer más…

Perry Marshall; Richard Koch

Foreword by Richard Koch; Introduction; How 80/20 Works and Why; Rack the Shotgun; You Can Do Better; 80/20 Traffic; How to Use the "Invisible Money" Finder; Simplify Your Life; 80/20 Conversion; Your USP; It's Not Failure. It's Testing.; Scale Up-Massively; Expand, Diversify, and Conquer Planet Earth; Make More From Every Customer; Power Guarantees; 80/20 = Harnessing Natural Forces; Do You Wanna Make 10 Per Hour? Or 100, 1,000, or 10,000?; Make 1,000 Per Hour Doing What You Love; 80/20 Hiring and Outsourcing; How to Get More1,000/Hour Work Done with a Personal Assistant.;Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market? then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the incl. Leer más…

By Mike Weinberg; Foreword By S. Anthony Iannarino

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. "New Sales. Simplified." is the answer. You'll learn how to: identify a strategic, finite, workable list of genuine prospects; draft a compelling, customer-focused "sales story"; perfect the proactive telephone call to get face-to-face with more prospects; use email, voicemail, and social media to your advantage; overcome-even prevent - every buyer's anti-salesperson reflex; build rapport, because people buy from people they like and trust; prepare for and structure a winning sales call; stop presenting and start dialoguing with buyers; make time in your calendar for business development activities; and much more. Packed with examples and anecdotes, "New Sales. Simplified." balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today. Leer más…

Mark Roberge

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: * Hire the same successful salesperson every time The Sales Hiring Formula * Train every salesperson in the same manner The Sales Training Formula * Hold salespeople accountable to the same sales process The Sales Management Formula * Provide salespeople with the same quality and quantity of leads every month The Demand Generation Formula *... Leer más…

Jules Marcoux

If you want to learn how you can leverage and grow your personal brand, pick up this book. This book is a collection of short lessons – because I’ve learned that simplicity is key and – on ways to build the foundations of your personal brand, methods to growing your tribe, tips on monetizing your personal brand, and how to reinvent yourself constantly to be more in tune with your mission and your vision. The more you market yourself and treat yourself like a brand, the more successful you will be. Personal branding means building your reputation, growing your following, and constructing your name. Be the brand. Leer más…