Switch: How to Change Things When Change Is Hard (Thorndike Health, Home & Learning)

Soundview Executive Book Summaries.;medina, John J

From Publishers Weekly Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (\*The Genetic Inferno\*) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a rest—studies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. DVD not seen by \*PW.\*\*(Mar.)\* Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Review "Oliver Sacks meets Getting Things Done." --- Cory Doctorow, co-editor of Boing Boing Leer más…

Chip Heath And Dan Heath

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful... Leer más…

Daniel H Pink; 3m Company

The New York Times bestseller that gives readers a paradigm?shattering new way to think about motivation. Most people believe that the best way to motivate is with rewards like money?the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of the forthcoming book To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home?is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does?and how that affects every aspect of life. He examines the three elements of true motivation?autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.;Introduction: The puzzling puzzles of Harry Harlow and Edward Deci -- A new operating system. The rise and fall of motivation 2.0 ; Seven reasons carrots and sticks (often) don't work (and the special circumstances when they do) ; Type I and Type X -- The three elements. Autonomy ; Mastery ; Purpose -- The Type I toolkit. Type I for individuals : nine strategies for awakening your motivation ; Type I for organizations : nine ways to improve your company,... Leer más…

Chip; Heath, Dan Heath, Chip Heath, Dan Heath

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”— The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often... Leer más…

Daniel Todd Gilbert

Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink? Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight? Why do dining companions insist on ordering different meals instead of getting what they really want? Why do patients remember long medical procedures as being less painful than short ones? Why do home sellers demand prices they wouldn’t dream of paying if they were home buyers? Why are shoppers happier when they can’t get refunds? Why do pigeons seem to have such excellent aim; why can’t we remember one song while listening to another; and why does the line at the grocery store always slow down the moment we join it? In this brilliant, witty, and accessible book, renowned Harvard psychologist Daniel Gilbert describes the foibles of imagination and illusions of foresight that cause each of us to misconceive our tomorrows and misestimate our satisfactions. Vividly bringing to life the latest scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, Gilbert reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. With penetrating insight and sparkling prose, Gilbert explains why we seem to know so little about the hearts and minds of the people we are about to become. Leer más…

James Surowiecki; [With A New Afterword By The Author]

In this fascinating book, __New Yorker__ business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are __smarter__ than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world. Leer más…

Heath, Chip, Heath, Dan

**The __New York Times__ bestselling authors of __Switch__ and __Made to Stick__ explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to __create__ such extraordinary moments in our life and work.**While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of... Leer más…

Robert B. Cialdini (Phd)

**When it comes to persuasion, success can begin before you open your mouth.**In his global bestseller__Influence__, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies,__Pre-Suasion__is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence. Leer más…

Pearl, Judea; Mackenzie, Dana

"Everyone has heard the claim, "Correlation does not imply causation." What might sound like a reasonable dictum metastasized in the twentieth century into one of science's biggest obstacles, as a legion of researchers became unwilling to make the claim that one thing could cause another. Even two decades ago, asking a statistician a question like "Was it the aspirin that stopped my headache?" would have been like asking if he believed in voodoo, or at best a topic for conversation at a cocktail party rather than a legitimate target of scientific inquiry. Scientists were allowed to posit only that the probability that one thing was associated with another. This all changed with Judea Pearl, whose work on causality was not just a victory for common sense, but a revolution in the study of the world";"Correlation is not causation"--This was one of the standards of scientific belief for a century. Now Pearl and his colleagues establish causality--the study of cause and effect--on a firm scientific basis. Causality doesn't just enable us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It is not just a victory for common sense, but a revolution in the study of the world. Leer más…

George Leonard

lgrsnf/N:\!genesis_\0day\!non_fiction\Mastery - The Keys To Success And Long-Term Fulfillment.epub Leer más…

Haidt, Jonathan

Every culture rests on a bedrock of folk wisdom handed down through generations. The pronouncements of philosophers are homespun by our grandmothers, and find their way into our common sense: what doesn't kill you makes you stronger. Do unto others as you would have done unto you. Happiness comes from within. But are these 'truths' really true? Today we all seem to prefer to cling to the notion that a little bit more money, love or success will make us truly happy. Are we wrong? In The Happiness Hypothesis , psychologist Jonathan Haidt exposes traditional wisdom to the scrutiny of modern science, delivering startling insights. We learn that virtue is often not its own reward, why extroverts really are happier than introverts, and why conscious thought is not as important as we might like to think... Drawing on the rich inspiration of both philosophy and science, The Happiness Hypothesis is a remarkable, original and provocative book - ancient wisdom in our time. Leer más…

Heath, Dan;heath, Chip

The four prinicples that can help us to overcome our brains' natural biases to make better, more informed decisions -- in our lives, careers, families and organizations.In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and... Leer más…

Alan G Lafley; Roger L Martin

Are you just playing—or playing to win ? Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies. Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success— where to play and how to win . The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: • What is our winning aspiration? • Where will we play? • How will we win? • What capabilities must we have in place to win? • What management systems are required to support our choices? The stories of how... Leer más…

Richard H. Thaler [Thaler, Richard H.]

2021-01-11 Leer más…

Chip Heath & Dan Heath [Heath, Chip & Heath, Dan]

BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch . Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others-- struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this indispensable guide, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-- draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-- the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial... Leer más…

奇普.希思 / 丹.希思 [奇普.希思 / 丹.希思]

2021-07-05 Leer más…